Many have asked if costa rica is suffering economically from reduced tour or investment and home buying as cash-strapped foreigners address international-huge economies laid low with high oil expenses and other nearby troubles such as the u.S. Home mortgage crisis.
It have to move with out announcing that costa rica is honestly concerned – particularly with fears of a full-blown financial recession within the u.S.A.. After all, americans accounted for 54% of the 1.Nine million visitors that traveled to costa rica in 2007.
Simply these days the costa rican institute of tourism (ict) released an competitive $14 million dollar u.S. Advertising and advertising marketing campaign over the internet and thru a public family members organisation hired in big apple to promote costa rica as an distinctive vacation spot this is nearer and less expensive than in addition marketed locations inclusive of thailand and different asian nations.
Europe is the second largest market for costa rica tourism, accounting for 17% of the visitors. Most people of the eu tourists are from spain, germany, france, england, and italy. Further to these countries, the ict is intensifying publicity inside the Rutas Costa Rica growing markets of russia, france and switzerland. Marketing costa rica to asian markets is on the schedule as nicely. Last yr an settlement turned into signed with china, adding costa rica as a vacationer vacation spot.
With so many special international locations choosing costa rica as a primary-tier excursion vicinity, the ict predicts a tourist growth charge of 6% in 2008. This further to the ten.15% boom completed simply remaining yr.
Costa rica as a destination for marketers:
Surveys of costa rica vacationers suggest they may be nicely educated and spend tremendous discretionary earnings on tour. The majority are adventurous with their selections of sports and inns and plan their own trips versus counting on tour retailers. Those broadly speaking american vacationers are; affluent, university knowledgeable with over 90% having bachelors or graduate ranges, middle aged, and married without children residing at home. Their training and earnings stages indicate they may be high-cease travelers which can be extremely recession evidence.
Sports in costa rica:
Conservative tour activities and mild duration of live are desired by way of the everyday costa rica tourist. Most of the people of the primary-time tourists decide on costa rica greater than every other latin american destination that they had visited based on costa rica’s ecotourism and its unspoiled environment. The number one activities of these tourists are:
- beach and waterfront activities
Rank of latin american international locations:
The reality that costa rica turned into ranked because the range-one vacation spot among latin american international locations shows its present day international beauty as one of the worlds top visitor destinations.